Marketing : An Introduction (9780135192122)



Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success. The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.


Product details

  • Hardback | 672 pages
  • 216 x 276mm
  • Pearson
  • United States
  • 14th edition
  • 0135192129
  • 9780135192122


Download Marketing : An Introduction (9780135192122).pdf, available at redbeam.me for free.

DOWNLOAD

Komentar

Posting Komentar

Postingan populer dari blog ini

Tom Clancy Point of Contact (9780451491473)

Gambar
Jack Ryan Jr. finds himself on the front lines of cyber war and in the eye of a killer storm in this thriller in Tom Clancy's #1 New York Times bestselling series. A former U.S. senator and defense contractor needs someone to look over the books of Dalfan Technologies, a Singapore company--quickly. He turns to Jack Ryan, Jr., and Paul Brown, two employees of one of the best financial analysis firms in the country, which also happens to be the cover for The Campus, a top secret American intelligence agency. Brown has no idea that Jack works for The Campus. Jack has no idea that the awkward accountant has been tasked with uploading a cyberwarfare program into the highly secure Dalfan Technologies mainframe on behalf of the CIA. On the verge of mission success, Brown discovers a game within the game, and the people who now want to kill him are as deadly as the cyclone bearing down on the island nation. Together Ryan and Brown race to escape both the dangerous storm and a team of train...
Baca selengkapnya

Wild Animals (9781447277279)

Gambar
From lions, elephants and monkeys to pandas, polar bears and kangaroos, Wild Animals is a large board book, with beautiful illustrations by Neiko Ng, jam-packed with amazing creatures! There are seven themed scenes: jungle, safari, sea, mountain, forest, desert, snow and ice - with sturdy tabs for young children to find their favourite pages. Children can then explore the big scenes, find the animals and read the name labels in the panels. With a daredevil tourist to spot on each scene, there is plenty here for parents and young children to talk about and return to again. Also available: Things That Go Product details For ages 0-5 Format Board book | 16 p...
Baca selengkapnya

The Handmaid's Tale : Teaching Dystopia, Feminism, and Resistance Across Disciplines and Borders (9781498589147)

Gambar
The Handmaid's Tale: Teaching Dystopia, Feminism, and Resistance across Disciplines and Borders offers an interdisciplinary analysis of how Margaret Atwood's The Handmaid's Tale, as well as its film and television adaptations, can be employed across different academic fields in high school, college and university classrooms. Scholars from a variety of disciplines and cultural contexts contribute to wide-ranging analytical strategies, ranging from religion and science to the role of journalism in democracy, while still embracing gender studies in a broader methodological and theoretical framework. The volume examines both the formal and stylistic ways in which Atwood's classic work and its adaptations can be brought to life in the classroom through different lenses and pedagogies. Product details Format ...
Baca selengkapnya